Fashion's very own, It Girl, Gigi Hadid, has officially launched her cashmere brand, Guest in Residence, and it screams comfy but glam (the perfect combo if you ask us). As the founder and creative director of the brand, the model has had this project in the works for a few years now, and finally, it has come to light. So let's take a closer look at Hadid's latest fashion venture.
So why cashmere, some may ask? According to Hadid, she is "always the person who's cold even when other people feel hot," so naturally, cashmere makes sense. However, the model's love for the warm fabric goes deeper than just the fine textures and extends back to her childhood and her move to NYC ten years ago. Hadid recalls bringing her mother's gray cashmere turtleneck and her father's cable-knight cardigan with her to keep her warm on cold NYC nights, admitting "those were the only cashmere pieces" she had for a long time. So naturally, it was time for her to develop her own brand, and cashmere seemed to be the answer.
Guest in Residence offers customers a variety of timeless pieces of the highest quality at affordable prices. The model was influenced by her own "sustainable" way of dressing when developing pieces that people can "restyle" and realistically have for a long time. The model sourced long-fiber cashmere from Inner Mongolia, a biodegradable yarn that eliminated pilling. So clearly, she's thought of everything. The collection includes a range of joggers, matching sets, staple tops, robes, and accessories, with an average price point of $300.
And what better way to celebrate the launch of a luxurious cashmere brand than to throw an A-list-only party at Le Chalet in New York City? The models' sister, Bella, and their father, Mohamed, were in attendance, in addition to Taylor Swift, Emily Ratajkowski, Antoni Porowski, Tan France, Joseph Altuzara, Law Roach, and Precious Lee. Sounds absolutely fabulous. In light of promoting her brand, Hadid has organized a Guest in Residence pop-up store in Soho until September 17 for shoppers to experience the delicious cashmere pieces in person. So, if you're in the NYC area, make sure to head over to The Feel Shop on Mercer and check it out!