Kim Kardashian Introduces Balenciaga Winter 2022


| LAST UPDATE 09/05/2022

By Sydney Holder
kim kardashian balenciaga winter
Stefanie Keenan / Contributor via Getty Images

Is there anything Kim Kardashian can't do? From reality TV star to businesswoman, mom of four, and more recently, lawyer, Kim has done it all. So time to add the face of Balenciaga's 2022 Winter campaign to her already very extensive resume. The luxury house deemed Kardashian its newest campaign leader, and well, she certainly got people buzzing.

Kim and Balenciaga have a deep-rooted relationship, seeing as though she rarely hits the carpets wearing anything else these days. The SKIMS founder and Demna Gvasalia probably have each other on speed dial at this point. Some of Kim's most iconic looks have been from the French fashion house. From the yellow caution-tape dress during Paris Fashion Week to her legendary hot pink catsuit, as she slayed her Saturday Night Live debut, Kim has proved she is dedicated to all things Balenciaga. So, naturally, it was time for the brand's biggest enthusiast to take center stage...

Alexa Demie Balenciaga Campaign
Anthony Ghnassia via Getty Images For Balenciaga
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The Kardashians star took to her Instagram to debut the various looks she posed as Balenciaga's newest model. To start, the campaign was shot by Berlin-based photographer Daniel Roche, as he highlighted climate change throughout the images. Kim sported a tight electric blue long dress, known as the "Swimsuit Gown," accompanied by the brand's signature "Hourglass bag" with silver shades as she stood in a dystopian landscape with lightning going off in the background. The model's second look showed Kim standing in a snowy landscape, wearing a yellow floral print dress, holding another one of the brand's classic bags and black shades.

The brand's most loyal supporter was joined by a few more familiar faces for the winter campaign. Euphoria star Alexa Demie rocked a brown fur coat, glove boots, and a silver purse while standing in the desert to clearly highlight climate change. Her second look sported a v-neck knee-length black dress over a white bodysuit as she posed in the snow. In addition to Kim and Alexa, the stars were joined by model Khadim Sock, South Korean volleyball player Kim Yeon-kong, and rapper Big Matthew to complete the climate-change-driven campaign. Stay tuned for more updates.

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