Miami’s Access Experience: Luxury Shopping Meet New Levels


| LAST UPDATE 08/05/2022

By Sara Maxwell
fashion bal harbour shops
@mari.bellova via Instagram

Shopping is definitely part of many people's schedules when traveling to a whole new place. Especially in recent years, since high-end brands, including Watches of Switzerland Group, who own Rolex, Tudor, and Breitling, have opened up stores all over the world in many airports and even casinos. And we totally get why. Who doesn't love to browse the hotel boutiques or designer stores? There's nothing better than buying a new handbag and getting to say it's from an exotic city. This is why hotels have started to transform their quaint boutiques into unbelievable shopping experiences to make customers and guests feel a whole new level of luxury. One of the most luxe shopping experiences so far is the Bal Harbour ACCESS Experience at Nobu Hotel in Miami Beach. Here's what the reward program offers. 

The program first dropped in 2020, but only recently has it gotten more attention for its benefits, mainly because it's summer and everyone and their mother is traveling to hot destinations. So what exactly is the shopping experience? "The vision," explained Stephanie Sayfie Aagaard, founder of the ACCESS program, "is to develop the next generation luxury experience program." Picture this: You get escorted into the exclusive mall, where a host offers you a complimentary macchiato to get you energized for your shopping trip. Then you walk up to your special ACCESS member's only suite, where a special gift is waiting on your bed. Now that you're ready to shop till you drop, you head on over to Bal Harbour where you get "Nobu-only perks" that feature two glasses of champagne and two complimentary makeovers from the makeup artists at Neiman Marcus. Doesn't that sound incredible?! Especially for anyone who is in town for a wedding or a major event in Miami. 

bal harbour access experience
@balharbourshops via Instagram
Advertisement - Continue Reading Below

“We create a membership experience that offers a rotating constellation of monthly benefits, exclusive incentives to be experienced at the stores and restaurants, and member-only invites,” said Aagaard. Essentially the experience is to make shoppers feel like they have a personal concierge by their side all the time. This is done through the app, where members can make dinner reservations at places like Café en 3 and Hillstone.

“Our guests are looking for the ultimate in luxury experiences and culture when they come to stay at our property,” revealed Martin Smith, the general manager of Nobu Hotel Miami Beach. “So it’s a natural partnership to deliver something special to our guests in this city. We provide luxury moments that will connect them to the best of Miami.” Check out all the details on the MiamiBeach website.

Advertisement - Continue Reading Below