LV Officially Launches Menswear Campaign Featuring Rihanna


| LAST UPDATE 06/28/2023

By Tracy Morrison
Rihanna Louis Vuitton menswear
MEGA / Contributor via Getty Images

Louis Vuitton has just released their latest menswear campaign, and it's a stunning portrait of none other than Rihanna herself. The multi-talented star not only models the collection but is also the face of Pharrell Williams' first menswear collection for the brand, which was teased earlier this month. And she killed it!

The rest of the photos and a gorgeous video have now been released, featuring Rihanna modeling Williams' pieces, shot by Keizō Kitajima and Martine Syms. Rihanna appears carrying Williams' new interpretation of Louis Vuitton's iconic Speedy bag, which comes in bright hues. It stands out in the images, making it the focal point of the entire campaign. According to Louis Vuitton, the campaign reflects “the re-contextualization at the core of Pharrell Williams’ approach to the Maison.” And what's unique about this campaign is that Rihanna was pregnant when it was shot. But instead of hiding her bump, the team chose to showcase it.

Rihanna LV menswear campaign
Gotham / Contributor via Getty Images
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Rihanna was chosen to front the campaign because Louis Vuitton sees her as “a symbol of human empowerment and the quintessential everyday icon.” Her pregnancy only adds to her status as an empowering figure, making her the perfect choice for this campaign. Williams also has a personal connection to Rihanna. The pair have been close friends and musical collaborators for years, making this campaign even more special for both of them. Williams recently spoke about Rihanna to Allure magazine, expressing his admiration for her and her work on her upcoming album. According to Williams, “Rih is in a different place right now. Like, wow. She’s from a different world.” He even joked about how Rihanna might be from Venus because of her otherworldly talent.

Overall, this campaign is a beautiful display of fashion and artistry. Rihanna and Williams have created something truly unique and special for Louis Vuitton and their fans. With her pregnancy providing an extra layer of empowerment, it's clear that Rihanna is not just a musical icon but also a fashion force to be reckoned with. We can't wait to see what she and Williams come up with next!

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