Saks Debuts Immersive Pop-Up in the Heart of Aspen
| LAST UPDATE 07/27/2022
Saks has opened up a limited-time immersive pop-up in Aspen - and we're all over it. The luxury department store, Saks Fifth Avenue, has decided to leave Fifth Avenue for a short period of time and head out west to offer some of its most coveted brands for those who prefer mountains over cities and beaches. Anyways, the immersive pop-up in Aspen is only around for a few more days, so make sure to check out what it's all about before it closes!
The luxury fashion department store has been open for over 150 years, believe it or not - and, despite its name, the first shop opened in D.C., but the flagship sits proudly on Fifth Avenue in Midtown Manhattan, hence the name. The wildly popular department store is home to some of the most luxurious brands in the world, from Alexander McQueen to Saint Laurent, The Row, and Valentino - Saks has you covered. So when the premier luxury platform announced its immersive pop-up shopping experience in the heart of Aspen, we were more than curious.
The Saks Pop-Up opened last weekend on East Hyman Avenue and, for its first weekend, was exclusively available for VIP members only. So who made the list, one might ask? Well, influencers, tastemakers, and the department store's top clients were all in attendance for those first few days to shop some of the best ready-to-wear pieces, swim, jewelry, accessories, and more. Actress Zoe Deutch stopped by the exclusive event last weekend and revealed she was once a "real hater" of the Bottega Veneta Mini Jodie Leather Hobo Bag, but "Then, I [she] bought it in black and I wear it all the time." Deutch told InStyle, "It feels so good in my hands. It looks good with everything. It's a trend and very popular for a reason." This is true.
The immersive pop-up includes brands such as Celine, Missoni, Off-White, Staud, Zimmermann, and many more. And of course, some on-demand personal stylists are waiting to help out all the high-paying clients that walk through the door. For those that just want to take a peek inside, the shop is open until July 29 (and there are plenty of Instagram-able opportunities and an adorable ice cream cart outside!)