Here’s How Marriott Is Redefining Luxury Around the Globe


| LAST UPDATE 09/11/2022

By Rose Fairchild
Luxury Marriott Caribbean America
@stephanieelevy via Instagram

The Marriott hotel chain has been around since 1957. Since then, 582 hotels have launched worldwide, not to mention 167 hotels are in development plans. While falling under the resort category, the hotel offers spacious rooms and various amenities for families and couples. Although it might seem like an easy option, the chain is busy redefining luxury in exotic locations. Here's what to know.

While the hotel is co-branded with other classic luxury brands, such as The Ritz-Carlton and St. Regis Hotel & Resorts, the hotel can offer classy and memorable stays. Typically, luxury comes with a price, but improved exotic locations have added value to the chain. Leaving the Covid-19 era has left wealthy travelers eager to jet off to the most lavish locations with 5-star service, particularly in the Caribbean and Latin America. The international travel sector is growing in demand, and with consumers at top priority, they are emphasizing world-class experiences with cultural touchpoints. Although Antigua and Barbuda, Barbados, Dominican Republic, Jamaica, and Saint Lucia remain in high demand, locations such as São Paulo, Bogotá, Cusco, and Mexico City have become increasingly persuasive. These newly branded holidays offer guests history and luxury while immersing tourists in the adventurous lifestyle. Still, Marriott's loyalty program provides a digital luxury aspect to traveling. Members can communicate with the hotel and find experiences through an app, offering a no-hassle experience.

Marriott Luxury Resorts Caribbean
@bachtravels via Instagram
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While amenities are in place, the St. Regis Bahia Beach Resort in Puerto Rico provides bird-watching, kayak tours, and learning opportunities for the artistic side of things. Despite lounging around a resort, these hotels are in the midst of an eco-system full of history, including world heritage sight Machu Picchu at their doorstep. Marriott continues to work with their luxury brands to expand expectations of luxury. While these locations come in at highly unexpected A-list destinations, it is transforming the definition of luxury travel. While spa treatments, pool days, and beach rays sound riveting, there is now a lot more culture to offer incoming guests. For those who want to experience more one day and zone out of reality the next, these Marriott destinations are the ones to visit.

It seems the world of luxury travel is transforming into a state-of-the-art experience. The world of first-class penthouse suites and gourmet food is no longer the only thing that comes at face value. Luxury has been re-defined, tapping into a world of culture and history for adventurous travelers. We can only wonder which next destination will take over the opulent world of travel…

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